Need an adventurous day trip or scenic getaway in the Black Hills? Head to Custer! Explore majestic parks, historic sites, and outdoor adventures all wrapped in Old West charm. Whether you’re hiking, sightseeing, or relaxing in small-town comfort, Custer offers unforgettable experiences for every traveler.
Custer, SD Highlights:
- Custer State Park: See bison herds, hike granite peaks, swim in mountain lakes, and drive the scenic Needles Highway.
- Crazy Horse Memorial: Visit the world’s largest mountain carving in progress and learn about Native American heritage.
- Needles Highway: Take a breathtaking drive through towering granite spires and narrow tunnels.
- Jewel Cave National Monument: Explore one of the longest cave systems in the world with guided tours and underground wonders.
- Downtown Custer: Stroll Main Street’s shops, art galleries, and historic buildings, all with small-town hospitality.
Best Time to Visit
The best time to visit Custer is from late spring to early fall (May through September). Pleasant weather makes it perfect for hiking, wildlife watching, and exploring the Black Hills' scenic byways.
How to Get There
- If you are traveling by car: Custer is located along U.S. Highway 16/385, about 40 minutes southwest of Rapid City, South Dakota.
- By Air: Fly into Rapid City Regional Airport (RAP), then drive approximately 45 miles to Custer.
- By Bus: Rental cars are recommended, but seasonal shuttles and tours operate between Rapid City and Custer attractions.
Where to Stay
- State Game Lodge – Historic lodge within Custer State Park, once a presidential summer White House.
- Rocket Motel – Retro-chic, mid-century modern motel right in downtown Custer with great reviews.
- Bavarian Inn Black Hills – Charming European-style hotel offering modern amenities close to Custer’s major sites.
Best Things to Do
⮕ Roam Wild Landscapes at Custer State Park
© Matt/stock.adobe.com
Custer State Park draw people in with its rolling plains, granite peaks, open ranges, and inviting clear mountain waters. Spanning across approximately seventy-one thousand acres of the Black Hills of South Dakota, the Custer State Park is home to an abundance of adventure, such as fishing, swimming, biking, hiking, camping, wildlife viewing, or simply relaxing. The park is particularly well known for bison herds, interpretive programs, campgrounds, fishing lakes, visitor centers, historic sites, and scenic drives. Custer State Park has even been listed as one of the “Top Ten Wildlife Destinations” in the world thanks to its variety of wildlife.
13329 US Hwy 16A, Custer, SD 57730, Phone: 605-255-4515
⮕ Drive Thrilling Curves Along Iron Mountain Road
© johnsroad7/stock.adobe.com
The Iron Mountain Road near Custer, South Dakota is a memorable and incredible journey for anyone who ventures down it. Known also as 16A, this road is considered by many to be one of the country’s most captivating and unusual roads. With the natural beauty of the valleys and the mountains as the backdrop, the Iron Mountain Road was designed specifically to include a large number of curves, or switchback, that result in the speed of cars being limited to thirty-five in order for travelers to be able to take in the beautiful Black Hills National Forest region.
US 16 near Keystone, SD
What to do if you are traveling with kids:
⮕ Explore Towering Pines in Black Hills National Forest
© Anatolii/stock.adobe.com
The Black Hills National Forest was established by President Grover Cleveland in the year 1897, originally as the Black Hills Forest Reserve. Visitors can explore unique caves, lakes, streams, grasslands, canyons, and rugged rock formations across the expansive timbered mountains that stretch beyond the border of South Dakota and into the state of Wyoming. Opportunities for outdoor recreational activities include more than 450 miles of trails, more than 13,000 acres of wilderness, two scenic byways, thirty campgrounds, and eleven reservoirs. The Black Hills National Forest covers a total area of 65 miles in width and 125 miles long.
⮕ Descend Into Wonder at Jewel Cave National Monument
© National Parked/stock.adobe.com
Jewel Cave National Monument offers visitors a chance to explore the world’s third longest cave, consisting of more than two hundred miles of surveyed and mapped passages that appeal to the human curiosity. The splendor of Jewel Cave is revealed through glimpses of vivid color and fragile formations. In order to discover the underground wilderness, adventurers will need to join a ranger-led cave tour, with tickets offered on-site on a first-come, first-serve basis. It’s advised that visitors arrive early and get their tickets for the day in the morning, as they often sell out during holiday weekends or peak season.
11149 US-16 B-12, Custer, SD 57730
Activities and Attractions for Couples:
⮕ If You Crave Stunning Drives, Cruise the Peter Norbeck Scenic Byway
© Matt/stock.adobe.com
The Peter Norbeck Scenic Byway is a complement of the Custer State Park’s three scenic drive and boasts some of the Black Hills National Forest’s most dramatic historic and natural features. The scenic loop consists of four different highways: US Route 16A, SD 244, SD 89, and SD 87. Sites people will see along the Peter Norbeck Scenic Byway include the Mount Rushmore National Monument, the Needles, and an amazing view of the forested hills and rocky peaks of the Black Hills. Along the way, visitors may also spot a variety of wildlife, such as deer and mountain goats.
Custer, SD
⮕ Catch a Show in the Hills at Black Hills Playhouse
© Black Hills Playhouse
The Black Hills Playhouse in the town of Custer, South Dakota is a place where both tourists and local residents alike of the Black Hills region can come and experience drama, comedy, romance, and musicals within the beautiful and rustic setting of the Custer State Park. The playhouse features air conditioning, a casual atmosphere, pleasant picnic grounds, and concessions. The Black Hills Playhouse was established to provide high quality entertainment for the people of the Black Hills rural region, as well as visitors to the area, and also provide opportunities for employment and training to theatre professionals and students.
24834 S. Playhouse Rd, Custer, SD 57730, Phone: 605-255-4141
⮕ Step Back in Time at the 1881 Courthouse Museum
© 1881 Courthouse Museum
The 1881 Courthouse Museum was founded in 1976 by the Custer County Historical Society as a dedication to preserving the courthouse of Custer City that first opened its doors in January of 1881, eight years prior to South Dakota becoming a state. This courthouse served as Custer County’s hub from 1881 up until 1974, acting as a government center, as well as a meeting place for community activities, socials, and church services during its early years. The museum is open seven days a week between the months of May and September and features a wide variety of artifacts and exhibits.
411 Mt Rushmore Rd, Custer, SD 57730, Phone: 605-673-2443
Where to Eat
- Black Hills Burger and Bun Co. – Award-winning burgers with homemade buns, local beef, and creative toppings.
- Sage Creek Grille – Casual fine dining with fresh, locally sourced dishes and great wine selections.
- Baker's Bakery & Café – Cozy breakfast and lunch spot famous for hearty breakfasts and fresh-baked pastries.
If you are interested in local events:
- Custer State Park Buffalo Roundup (September) – Thrilling annual event where cowboys and cowgirls round up hundreds of bison.
- Gold Discovery Days (July) – Parade, carnival, craft fairs, and historic celebrations of Custer’s founding.
- Volksmarch at Crazy Horse (June and September) – Unique opportunity to hike to the arm of the Crazy Horse carving during special events.
If you are looking for unique day trips within 30 Minutes of Custer, South Dakota:
- Mount Rushmore National Memorial (25–30 min) – Visit the iconic mountain carving of four U.S. Presidents.
- Wind Cave National Park (20–25 min) – Tour one of the oldest caves in the world and spot prairie wildlife above ground.
- Sylvan Lake (15–20 min) – Kayak, paddleboard, hike the trail to Harney Peak (Black Elk Peak), or simply picnic by the water.
- Buffalo Gap National Grassland (20–30 min) – Explore vast prairie landscapes ideal for photography and wildlife viewing.
- Keystone (20–25 min) – Visit a charming tourist town near Mount Rushmore, full of fun shops and attractions.
- Hill City (20–25 min) – Enjoy wineries, art galleries, and historic 1880 Train rides through the Black Hills.
Frequently Asked Questions:
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Where is Custer, South Dakota located?
- Custer is a town in South Dakota.
- It serves as an excellent base for exploring the Black Hills National Forest and the surrounding region.
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What makes Custer a great travel destination?
- The town is close to some of the best attractions and things to do in South Dakota.
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What major attractions can visitors explore near Custer?
- Notable nearby attractions include:
- Jewel Cave National Monument
- Custer State Park
- The Needles (dramatic rock formations)
- 1881 Courthouse Museum
- Mount Rushmore, located only about a thirty-minute drive outside of town
Plan Your Trip